This is an attempt to improve upon the limitations of conventional standardized group-based search results that are provided to everyone equally. In AiRSearch, “smart blocks” are utilized to reveal user preferences, which are comprised of current trends and personal interests. AiRSearch-NAVER’s Tailored AI-Powered Search Service
This led to the development of a new search system that knows what people are looking for and gives them personalized results.
It has been working on AI technologies for a long time. The South Korean search engine giant announced the creation of a new search brand, “AiRSearch.” Naver has been investing in adjacent areas, anticipating that artificial intelligence will become its primary source of competitive advantage in the search platform market, which accounts for about half of the company’s revenues. They’ve begun a project to completely overhaul the search structure, which has been in place for more than 20 years. They have decided to rewrite the search structure for smart people because the current system, which merely displays the correct response, does not meet the needs of South Korean customers. Naver, the leading search engine in the South Korean search industry, is planning to improve the search engine with artificial intelligence (AI) to distinguish itself from the competition. South Korea Search Engine NAVER’s Use of AI to Initiate an Enhanced Search System Powerful Google’s search engine has made some impressive inroads over the years, but they have not yet unseated Naver from its throne as the king of the South Korean search market. Thanks to its ever-evolving algorithm updates, Google is on track to rapidly expand its market presence. Naver has over 50% of the market in South Korea, and Google has a market share in the late 30% to 40% range. In the United States, Google has a monopoly on search with an 88% market share. Naver, which is the most popular search engine in South Korea, is giving Google a run for its money. However, when it comes to South Korea, there is a new challenger in town. Google has been the king of search engines for many years, and its influence can be seen all over the world. But now, searching for something over the internet is synonymous with Google. Yahoo was the most popular a long time ago (truly). However, the dynamics of the search engine world are always changing. Google, Bing, Yahoo, or any other search engine brings you answers, some better than others. There are many search engines at work every single second of the day. From a single word to phrases and sentences, anything you want to find needs a search engine. South Korean search engine – On the internet, the key players are search engines. Home - Blog - Digital Marketing in South Korea - The Shift in South Korean Search Engine Dynamics
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